Let’s Talk About Turning Passion into Pop Culture Events

“We wanted something different—anime, cosplay, video games, and a giant Box of Doom… and we made it happen.”
— Emily Zillweger, City of Marietta Special Events Coordinator

In Episode 7 of Elevated Eventure, host David Sauers sits down with Emily Zillweger, the visionary behind Marietta the Gathering—a free outdoor celebration of all things geek culture, right in the heart of Marietta, GA.

What started as a tribute to her brother’s love for Magic: The Gathering turned into a full-scale festival that brings together cosplayers, artists, anime fans, gamers, and local businesses for a totally unique city-wide experience. It’s not your average arts & crafts fair—it’s a creative, tech-forward, fandom-fueled block party.

Emily opens up about her background in hospitality and the arts, how her late mother inspired her creative courage, and why listening to your audience—and adapting to their passions—is key to building events that feel like home.

Marietta the Gathering is a free, fall event held in historic downtown Marietta, Georgia. Blending cosplay, anime art, gaming zones, and pop culture vendors, it offers a vibrant, inclusive alternative to the traditional festival. Highlights include the interactive “Box of Doom” prize challenge and themed collaborations with local businesses. Designed for all ages and fandoms, it’s a fresh celebration of creativity, community, and geek culture.

Website: mariettaparks.com
Social Media: @MariettaGAParksRec (Instagram, Facebook, etc.)
Contact: Emily Zillweger – ezillweger@mariettaga.gov
Follow: @visitmariettaga for updates
Full episode now streaming – Link in bio
Connect with Emily Zillweger on LinkedIn for more behind-the-scenes event inspiration

Whether you’re into anime, event planning, or just love seeing new ideas take shape—this one’s for you.

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